Morgan Murphy Media Signs on as TitanCast Charter Station Group
5/10/07
Morgan Murphy Media will use TitanCast to syndicate local programming and advertising on the web
NEW YORK, May 10 /PRNewswire/ -- TitanTV Media announced today that Morgan Murphy Media will be the charter station group of the TitanCast network. The network, powered by the TitanCast Content Syndication Platform (TitanCast CSP), is the first of its kind to offer local broadcasters the opportunity to provide original local content, out-of-market content and syndicated content to their viewers from their own web sites.
Morgan Murphy Media will be the first broadcasters in the nation to upload local content and advertising of their choice into the ground-breaking new network. When stations join the TitanCast network their viewers can watch, upload, rate and search video right from the station's website. Stations can manage user-generated content right along side their own original content. Now, with TitanCast, if a viewer is doing anything with video on the web, they can do it from the station's web site, never leaving the station's brand.
"It's an honor and a privilege to work with a pioneering station group like Morgan Murphy Media as our charter TitanCast member. They have a track record of innovation stretching across more than fifty years of local broadcasting," commented Jack Perry, Founder and CEO of TitanTV Media. "It is forward-thinking local station groups like Morgan Murphy that will use the TitanCast network to their advantage to stay relevant in the new broadband world," added Perry.
"We're very pleased to be joining the TitanCast network as charter members," said Elizabeth Murphy Burns, President of Morgan Murphy Media. "We have the local content and advertising, and it only makes sense to make it available through this new distribution model. We recognize that our viewers live in an 'all content, all devices, all the time' world, and we want to keep pace with that," added Burns.
About the TitanCast Network
The TitanCast network is a group of broadcasters, content owners and advertisers, tied together by the TitanCast CSP. The TitanCast network connects its members to viewers in real-time over the web creating a new, more powerful, interactive, and measurable way for content owners and advertisers to reach viewers. Stations will promote the TitanCast Player on their stations' web sites, enabling a new model of advertising revenue and content distribution.
About TitanTV Media
TitanTV Media is a technology company serving the media industry and consumers by creating technology solutions that bring broadcasters, viewers, content owners and advertisers closer together. With broadcast partners in every major U.S. market, TitanTV Media is revolutionizing the way television content is searched, sourced and watched on the Internet. TitanTV Media is a privately held media company with offices in New York, NY and Cedar Rapids, IA.
About Morgan Murphy Media
Morgan Murphy Media is a family owned multi-media company headquartered in Madison, Wisconsin. The company owns and operates television and radio broadcast properties in Wisconsin and Washington. Morgan Murphy Media are leaders in their communities in providing local news, weather and sports and has been on the cutting edge of introducing new media technologies to their markets.
Editorial Contact:
Teisha Welsh Director of Marketing (319) 365-5597
teisha.welsh@titantv.com
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