Google Acquires dMarc

2/16/06

Google Acquires dMarc

Google’s advertisers are looking to broaden their advertising options in effective ways, and radio presents a great opportunity. So we searched for a solution provider who shared our belief in accountability, and whose technology and commitment to customer service would mesh with those of our own operations. And dMarc fit the bill perfectly.

dMarc connects advertisers and agencies directly to radio stations with a robust advertising platform that automates everything from sales to scheduling, delivery and reports. This enables advertisers to, among others things, purchase and track their campaigns effectively -- and significantly reduce the costs associated with processing broadcast ads.

Google plans to extend targeted, measurable advertising to the broadcast space. In fact, even as you read this, our engineers and executives are working to seamlessly integrate dMarc’s technologies and operations to offer AdWords advertisers a broad suite of digital broadcast options.

We’ll keep you informed of the latest developments, so stay tuned.